BIVB names Applegate’s replacement BIVB names Applegate’s replacement ADVERTISING George Applegate began his career as a bellman for the Naniloa Hotel more than 40 years ago. On Friday, he worked his last day for the Big Island Visitors Bureau, retiring
BIVB names Applegate’s replacement
George Applegate began his career as a bellman for the Naniloa Hotel more than 40 years ago.
On Friday, he worked his last day for the Big Island Visitors Bureau, retiring as executive director after nearly 25 years promoting Hawaii as a tourist destination.
On Monday, Ross Birch officially will take over the reins of the BIVB. Birch has 23 years of experience in the hospitality industry on Hawaii Island and spent the last 15 years promoting tourism through golf as a member of the BIVB board of directors. His most recent position was general manager of the Makalei Golf Course, overseeing all aspects of the operation including marketing and operations.
The 43-year-old Birch, an Iowa native, came to Hawaii in 1990 as an intern for a golf management company, and since then has been director of golf sales at the Mauna Lani Resort, and head golf professional at the Waikoloa Beach Resort’s Kings’ Golf Club.
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