HILO — With the closure of Hawaii Volcanoes National Park leading to a decline in visitors to Volcano village, businesses there have united to find new ways to attract tourists.
Experience Volcano Hawaii, an organization intended to boost tourism to Volcano, launched Monday at a small event at local art gallery, cafe and cottage Volcano Garden Arts.
Ira Ono, owner of Volcano Garden Arts and president of Experience Volcano Hawaii, said his goal for the group is to educate potential visitors about the effects of the ongoing Kilauea eruption upon Volcano, as well as to highlight activities and attractions in the area that might otherwise go unnoticed.
“I’ve seen lots of changes since I’ve been here,” said Ono, who moved to Volcano in 1980. “This most recent change is a big one, but I’m an optimist.”
Others in the Volcano business community appear to share Ono’s optimism. More than 25 businesses came together to join Experience Volcano Hawaii and create a unified message for the area.
At Monday’s event, Ono and other members of the group shared common selling points for the area: “Volcano is authentic,” said Janet Coney, office manager at Kilauea Lodge. “Here you can see our native birds, you get cool weather, you get quiet, and of course you get our rain forests.”
“And if you want adventure, nothing beats earthquakes,” Coney added with a laugh.
Rather than ignore the ongoing Kilauea summit activity — which includes daily large collapse events at the summit caldera that are accompanied by localized tremors with seismicity comparable to a 5.4 magnitude earthquake — Experience Volcano Hawaii acknowledged that it is part of the titular Volcano experience.
“It’s all part of being on an active volcano,” Coney said. “You get to experience everything Madame Pele has to offer here.”
Ono said Experience Volcano Hawaii will distribute brochures to visitors’ centers and rental services around the island to help get the word out. The brochures include descriptions of Volcano restaurants and attractions as well as upcoming events in the area.
In addition, Monday’s event showcased a series of videos including a television spot extolling the virtues of the area, from the temperate weather, to the beautiful rainforests, to the community, to the town’s convenient location roughly equidistant from both Hilo and Punaluu Beach. Ono said the organization has plans to air the spot on television, but did not have specifics.
Success for the organization is paramount for the continued prosperity of the village. Ono said he has had to cut hours at Volcano Garden Arts in order to stay open, while other businesses have closed temporarily — or, in the case of some bed-and-breakfasts, permanently.
Some businesses are amending their business models in order to attract new visitors. Pua Norris, hanai daughter of the owner of Lava Rock Cafe, said the cafe has undergone renovations to include a stage in the hopes of making Lava Rock Cafe into an entertainment destination in Volcano.
Kathleen Golden, co-owner of the Volcano Rainforest Retreat Bed and Breakfast, said she urges all outgoing guests to leave reviews online in order to spread the word that Volcano is neither unsafe nor empty. These reviews have left uniformly effusive praise, she said.
“I wake up every day and I look out my window and I think, ‘Oh my god, I live here?’” Golden said. “It saddens me to think people might choose to not visit and miss out on it.”
Also in attendance at Monday’s event were state Sen. Russell Ruderman, D-Puna, and Hawaii County Mayor Harry Kim.
“This is the first time since the eruption began that I feel good about Volcano, and that’s all because of you,” Kim told the assembled business owners. “All you business owners have united to become one big ohana.”
During the event, Kim said he received a call from his wife about guests. “I told her to tell them to go to Volcano,” he said.
Email Michael Brestovansky at mbrestovansky@hawaiitribune-herald.com
Even if you out lipstick on a pig, it’s still a pig. Good luck with the spin.
yes, Harry….we love Volcano so much in these hard times that we raised the GET TAX on our touring visitors and struggling business’s alike.
All of this at a time when everything is going wrong.
The county Raised taxes on LEGAL vacation rentals and for over 5 years has allowed ( encouraged ) illegal rentals and rentals a building inspector would laugh at, to take that collected tax money and put it in their personal pockets.
Rather than encourage and work with LEGAL Tax Paying Vacation Rental Business’s the county fosters an environment where it pays to be underground rather than Legal, the county would rather turn a blind eye….for YEARS.
Just Maybe Mayor Kim, the county would not be needing money so much if they enforced the Laws that have been on the books for….Years.
Easier just to pass tax increases on to the Legal Rentals.
Meanwhile for years I have paid my taxes and watched as ILLEGAL rentals take my potential customers.
You know the numbers….the VAST majority of vacation rentals in Hawaii are ILLEGAL.
I have written letters to my representatives and called and talked with all the departments over YEARS and been ignored.
Hawaii newspapers have DOZENS of articles dating back 5 years about unenforced Laws.
Hard Times Mr. Kim, Except of course for the Mayors Salary commission giving a 37% raise to yourself and similar percentages to county employees.
I watch the Union County employees demanding yet more raises.
The county needs the money and as I write this the mayors Salary Commission is tuning up for ROUND #2 of raises.
The county made My business weak by allowing Illegal Rentals to operate and prosper when things were Strong…..now that everything has deteriorated, the county is my good friend that cares?
Too little too late for many people like myself that followed the rules and the laws.
We perhaps get to go out of business because the county turned blind eyes at every opportunity.
Pass the taxes on Harry….the tourists and business’s won’t mind…..except they do.
Hard to add much to what you have written.
Constant earthquakes, the highway constantly in need of repair, signs saying you can’t stop, plus that nasty smell when you cross the area, not to mention the biggest attraction in the area(the park) is closed … and we think its a great place to suggest people vacation? I barely want to drive through there on the highway and I live here …. I understand the economy is trashed and people are going under, but it seems nuts we would give people advice to book there right now.
I always assumed that, “that nasty smell when you crossed the area”, was Pele’s Pu’unani.
https://uploads.disquscdn.com/images/7eafa5477131b16ab8208151732e0ef4467687b4aa6d9f94376edd19c785893f.jpg
It’ll be OK. The frequency of the collapse events is decreasing in a very consistent way. They will stop in September.