Eco-luxe activewear brand Lilikoi Wear and the love story behind it

  • January Barros models Lilikoi Wear. (Courtesy Photo)
  • Rodrigo and January Barros are the husband and wife team behind Kona-based Lilikoi Wear. (Courtesy Photo)

January Barros met her husband and future business partner, Rodrigo, while she was hitchhiking one morning in Kona. Rodrigo, a Brazilian expat from São Paulo, was on his way to helicopter pilot school at the Ellison Onizuka Kona International Airport when he spotted her on the side of Kaiminani Street, thumb outstretched. She had recently moved back to Kona from the mainland and was trying to get to the Honokohau Harbor to go sailing. He had just landed on the island a few months prior, to earn his U.S. helicopter pilot’s license and he spoke very broken English.