Tourism reboot: What should tourism 2.0 look like in Hawaii County?
Visitors take photos of an ulu tree at the February Grow Hawaiian Festival and grand re-opening of the Amy B.H. Greenwell Ethnobotanical Garden. (Laura Ruminski/West Hawaii Today)
HOLLYN JOHNSON/Tribune-Herald Ross Birch, executive director of the Island of Hawai'i Visitors Bureau
Airline passengers to Hawaii (Island of Hawaii Visitors Bureau).
Tourism, Hawaii’s No. 1 industry, is in a reboot, and tourism officials see it as a perfect opportunity to redefine how they go about marketing the state.
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