Commentary: To understand how Putin is wielding words, here’s a tip: Not all propaganda aims to persuade

When Russian President Vladimir Putin says he’s denazifying Ukraine, he no doubt expects some people, in Russia and abroad, to believe him. Many in the West and on the international stage have expressed bewilderment at these claims. But this does not mean his propaganda strategy is failing. He is engaging in “hard propaganda,” which is meant to convey the speaker’s power — not persuade.