How Alaska Air plans to go bigger: new jets, frequent flyer rewards and more
By Dominic Gates The Seattle Times | Monday, March 28, 2022, 12:05 a.m.
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A Boeing 737 MAX-9, built for Alaska Airlines, undergoes testing as it flies past the Boeing factory in Everett Washington on March 23, 2020. (Mike Siegel/The Seattle Times/TNS)
Despite recent schedule cuts as omicron cases surged and the soaring cost of jet fuel that’s raising airplane ticket prices, Alaska Air executives are touting optimistic plans for accelerated growth as the airline industry emerges from pandemic travel restrictions.