As leaders lobby, NCAA searches for ways to rein in boosters

  • FILE - UConn’s Paige Bueckers stretches during a practice session for a college basketball game in the final round of the Women’s Final Four NCAA tournament April 2, 2022, in Minneapolis. In 2019, California became the first state to pass a law allowing athletes to earn money on endorsements, autograph signings and other activities, and by July 2021, the NCAA lifted its decades-old ban. (AP Photo/Eric Gay, File)

SCOTTSDALE, Ariz. — The latest lobbying efforts on Capitol Hill by college sports leaders come as the NCAA tries to rein in booster organizations funding questionable sponsorship deals for athletes for use of their names, images and likenesses.