Grocery prices prompt ‘trading down’ to cheaper alternatives, more awareness of food waste

A customer shops for eggs in a Kroger grocery store on Aug. 15 in Houston, Texas. Egg prices steadily climb in the U.S. as inflation continues impacting grocery stores nationwide. (Brandon Bell/Getty Images/TNS)

More grocery shoppers are turning to store brands and frozen food as inflation forces cost-cutting and a drive to reduce personal food waste, recent surveys show.