Mississippi State Gridiron Club members and their guests congratulate players following the team’s win in an NCAA college football game against East Tennessee State on Nov. 19 in Starkville, Miss. The end zones are not necessarily where you will find the cheap seats anymore at college football games. Several colleges have tried making end-zone seating more attractive by turning it into a premium experience that includes such amenities as access to indoor clubs with expanded food and beverage options. (AP Photo/Rogelio V. Solis)
Wisconsin season-ticket holder Kim Heiman had heard all the stories about the drawbacks of sitting in end zone seats.