Los Alamitos High School quarterback Malachi Nelson stands on the field after a high school football game against Newport Harbor High School on Sept. 30 in Newport Beach, Calif. (AP Photo/Ashley Landis)
La Jolla Country Day high school basketball player Jada Williams poses for a portrait Sept. 12 in San Diego. Jada Williams has been a fixture on social media since she was 11 and stands out because of her flair for engagement. With the advent of NIL, she has parlayed her basketball skill and social media presence into six major endorsement deals that bring in a total of six figures a year. (AP Photo/Gregory Bull)
SAN DIEGO (AP) — Jada Williams was a social media star and a talented point guard when she moved with her mother from a Kansas City suburb to San Diego, looking to play basketball for a high school powerhouse and parlay her online prowess into endorsement deals.