Viva Magenta is the hot new color for 2023, according to Pantone, the gurus of all things color. Specifically, it is Pantone 18-1750. In the garden world, flowers will never be able to be bred so specifically so as to reach a Pantone number. We as gardeners, horticulturists, landscape and container designers, however, want to participate; we love this time of the year. Thus, Viva Magenta becomes somewhat subjective. That being said, I first nominate Superbena Royale Plum Wine verbena as a gardening pick for the color of the year.