On Gardening: Superbena Royale Plum Wine verbena is Garden Guy’s pick for Viva Magenta, Pantone’s Color of the Year

  • With the colors of spring in full bloom the Superbena Royale Plum Wine verbena stands out like royalty in the third container next to the Superbells Yellow calibrachoas. (Norman Winter/TNS)

  • Proven Winners has developed a new recipe called New Orleans that features Supertunia Royale Plum Wine verbena, Supertunia Bordeaux petunia and this year’s new Supertunia Mini Vista yellow petunia. (Chris Brown Photography/TNS)

  • The Pantone color of the year is Viva Magenta and The Garden Guy nominates Superbena Royale Plum Wine as his first choice for gardeners to use in the year of celebration. (Chris Brown Photography/TNS)

Viva Magenta is the hot new color for 2023, according to Pantone, the gurus of all things color. Specifically, it is Pantone 18-1750. In the garden world, flowers will never be able to be bred so specifically so as to reach a Pantone number. We as gardeners, horticulturists, landscape and container designers, however, want to participate; we love this time of the year. Thus, Viva Magenta becomes somewhat subjective. That being said, I first nominate Superbena Royale Plum Wine verbena as a gardening pick for the color of the year.