Editorial: Google renounces web tracking, but protecting privacy will take much more

The commercial internet developed with so little regard for privacy, tech companies have been able to turn personal data into hefty profits, raising billions of dollars off their ability to collect and sell information about anyone who strayed within hailing distance of their software. Last week, Google announced a step in the right direction — but not a giant step, nor one that will stop Google from continuing to hoover up immense amounts of personal data.