Not my avocado: Safeway mislabels local avocado varieties, irks farmers

  • Avocados incorrectly labeled as Sharwils at Kailua-Kona Safeway in early February. Sharwil is also misspelled. ((Courtesy photo/Ken Love))

  • Avocados incorrectly labeled as Sharwils at Kailua-Kona Safeway on Feb. 23. Sharwil is also misspelled. (Courtesy photo/John App)

  • Avocados incorrectly labeled as Sharwils at Kailua-Kona Safeway in early February. Sharwil is also misspelled. (Photo courtesy of Ken Love)

KAILUA-KONA — What’s in a name? When it comes to their prized Sharwil variety, Hawaii Island avocado farmers say, quite a lot.