Who owns aloha? Hawaii eyes protections for native culture
HONOLULU Last year, much of Hawaii was shocked to learn a Chicago restaurant chain owner had trademarked the name Aloha Poke and wrote to cubed fish shops around the country demanding that they stop using the Hawaiian language moniker for their own eateries. The cease-and-desist letters targeted a downtown Honolulu restaurant and a Native Hawaiian-operated restaurant in Anchorage, among others.
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