Online political ads: cheap, efficient and ripe for misuse

FILE - In this April 26, 2019, file photo, visitors to New York’s Times Square use umbrellas to shield themselves against the rain as they walk past the Armed Forces Recruitment Center. Before Election Day, politicians are expected to spend more than $1 billion to pelt voters with millions of cheap online ads, which can be tailored to a voter’s most personal details — down to one household or even a single individual. (AP Photo/Mary Altaffer, File)

Older men in Arkansas might see a close-up photo of President Donald Trump pumping his fist in the air, along with a message asking them to donate $30 to his campaign for a Super Bowl commercial.