Amid uncertainty, schools prepare for paid athlete endorsers

In this Feb. 11, 2020, file photo, a panel of witnesses, from left, Big 12 Conference Commissioner Bob Bowlsby, National Collegiate Athletic Association President Mark Emmert, University of Kansas Chancellor Dr. Douglas Girod, National College Players Association Executive Director Ramogi Huma and National Collegiate Athletic Association Student-Athlete Advisory Committee Chair Kendall Spencer, listen during a Senate Commerce subcommittee hearing on intercollegiate athlete compensation on Capitol Hill in Washington. College sports is entering a new era: Athletes will be permitted to be paid endorsers and social media influencers without fear of running afoul of NCAA rules. (AP Photo/Susan Walsh, File)

There is Arizona Edge and Buffs with a Brand. Oklahoma State rolled out OSU Elite and Texas Tech launched Beyond Verified.