The Jordan Trophy: NBA rebrands, redesigns its MVP award

Chicago Bulls’ Michael Jordan holds the Maurice Podoloff Trophy awarded to the NBA basketball Most Valuable Player for the 1995-96 season in Northbrook, Ill., May 20, 1996. (AP Photo/Charles Bennett, File)

In this photo provided by Andrew Kenney/NBA, The Michael Jordan Trophy is displayed in Los Angeles on Dec. 7. The NBA unveiled the new trophy on Tuesday, which will be given to the basketball league’s Most Valuable Player starting with this season. (Andrew Kenney/NBA via AP)

Michael Jordan was moments away from hoisting his third of what would become five NBA Most Valuable Player awards, and then-Commissioner David Stern greeted him at the midcourt ceremony with words that were both simple and profound.