Phoenix Open kicks off Super Bowl week in Valley of the Sun

Rory McIlroy of Northern Ireland plays his second shot on the 16th hole during the final round of the Dubai Desert Classic, in Dubai, United Arab Emirates, Jan. 30. (AP Photo/Kamran Jebreili)

SCOTTSDALE, Ariz. — The WM Phoenix Open has a huge new purse and star-packed field as golf’s biggest party kicks off Super Bowl week in the Valley of the Sun.