Social media madness gives opportunities to Edert and others

FILE -Saint Peter's Doug Edert, right, reaches for a pass past Purdue's Ethan Morton during the first half of a college basketball game in the Sweet 16 round of the NCAA tournament, Friday, March 25, 2022, in Philadelphia. By the time he and the Peacocks made history by becoming the first 15 seed to advance to the Elite Eight, Edert's mustache had its own Twitter handle and Edert himself had deals hawking chicken wings and a few other products. (AP Photo/Matt Rourke, File)

While almost everyone in March Madness wants to be this year’s version of reigning national champion Kansas, almost anyone playing over the next three weeks would also love to be this year’s version of Doug Edert.